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Search Engine Market Share June 2006

Posted in: Google,Search Engine Optimisation by Richard Hearne on July 24, 2006
Internet Marketing Ireland

From Hitwise.co.uk:

  • As of June 2006 Google now commands 77% of all search executions in the UK.
  • Both MSN and Yahoo each account for just 7% of that market.

I am not aware of similar statistics for the Irish market but would imagine that the UK market could be quite a good proxy for Ireland. If anything, Google may have an even greater share here as we have far fewer country specific SE’s.

If your target market is Ireland, either nationally or regionally, I believe your top SEO priority has to be the Google SERPs.

I have to wonder about those Irish SEO companies that still sell Overture accounts….

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  1. Is there any research or case studies published that deal exclusively with online behaviour in Ireland?

    Comment by Danielle West — February 6, 2007 @ 3:43 pm

  2. Hi Danielle

    I have seen a few ‘studies’, but they generally use very small sample sizes, and tend to be commercial in nature.

    To my knowledge there are no data analytics companies covering Ireland as the market is too small. If I were to guess I’d say Google holds a higher market share here than in the UK due to less competition. Just a guess though.


    Comment by Richard Hearne — February 6, 2007 @ 4:17 pm

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